Content Value Management Platform
Business decisions are a value exchange. Not knowing the correct value of your content makes it impossible to optimize decisions, and conventional metrics (page views, click-through rates) are poor proxies.
The solution is to define the right value metrics.
FloPower™ is based on a proprietary algorithm used to unlock the possibility of end-to-end Content Value Management solutions by analyzing and evaluating website design, performance and traffic optimization.
FloPower calculates a page’s ability to send traffic downstream, facilitating decisions that:
- Increase ROI on audience development efforts
- Build engagement that monetizes
- Maximize the revenue generated from the same audience levels
The Traffic Valuator™ suite, based on the FloPower algorithm, provides tools that manage value across the organization, from content to marketing and design to business development.
We also offer professional services to help you take our data from analysis to action.
