“…Take a look around you. Most content sites, be they thesun.co.uk, xinhuanet.cn or nydailynews.com, have home pages that are (and I’m being kind here) link pukes. On average these sites have 500 links on their home page. Why?
If the web analytics dashboard prominently measured Visitor Loyalty, would they still create link pukes?
Would they not think: “Even my mom hates our site, how can I earn her love, the thing that has eluded me all my life?” Would they then not focus on relevance and not generic link puking? Would they not buy simple behavior targeting solutions to use past behavior to customize some of the experience to deliver delight?
Would they not buy a solution like JumpTime to, in real time (!), look at the FloPower of every link and economic value it is delivering (still in real time!) to go from 500 to just 200 links? Would they not obsess about speed because both mom and dad despise waiting?
I believe the answer to every single one of those questions is yes. Yes, they would. Read more.
SIIA today announced the finalists for its 27th annual CODiE Awards in business software categories. The winners will be announced on Thursday, May 10, at the CODiE Awards Presentations held in conjunction with the SIIA’s annual All About the Cloud conference. Nominated products were extensively reviewed by executives with deep industry expertise who acted as judges to select the finalists. These products were reviewed through live demonstrations, trial access, and supplementary documentation. One hundred and nineteen finalists have been selected in 25 categories, including:
Best Business or Competitive Intelligence Solution category
• Adaptive Planning, Adaptive Planning
• VentureSource, Dow Jones & Company
• world’s most powerful cloud business intelligence (BI) platform, GoodData
• Traffic Valuator, JumpTime
• OneSource iSell, OneSource Information Services
• Plex Online, Plex Systems, Inc.
• Tableau 6.1, Tableau Software Read more.
“Moneyball” may not have won best picture at last weekend’s Oscars, but the underlying concept of looking at numbers in a radical way and throwing out the old gut feeling reaches far beyond the baseball diamond. Is the online-publishing world ready for sabermetrics?
The standard publishing mantra is that popular content equates to higher ad-rates because the more people seeing content means the more people see ads on that page. That needs to be rethought in a new era, according to Michele DiLorenzo, CEO of JumpTime, an analytics startup that aims to help publishers find and double down on winners. Read more.
“Most publishers continue to associate high CPMs with content value, but the premise of JumpTime’s alternative model comes from economic theory, which understands the true worth of an asset as a combination of its current and future value.
“If content is an asset in a network, that means every piece of content has two jobs: it delivers information but also exposes the user to other content and gets them to consume more content,” co-founder and CEO Michele DiLorenzo says. Read more.
“Osder, a founder of the Online News Association, has built sites, implemented new technologies and grown audiences for prominent media companies such as the New York Times, ProPublica, Yahoo and the Daily Beast.
JumpTime helps digital media companies properly monetize their content by combining data, financial theory and predictive analysis to calculate the true value of said content. Its first application, the Traffic Valuator, suggests placement of headline, videos and photos based on how well the content will drive users into the most valuable areas of the site.” Read more.
“Traditional web metrics dictate that if a page gets a high number of views it is popular enough to be prime advertising real-estate and is therefore a valuable part of the site. JumpTime measures the value of pages not only on their own popularity, but on the likelihood of users being referred from one page to another within the website.
It just goes to show that while traditional analytics are useful, when you change the model for your analysis or even take into account new variables, like soft metrics, you may end up with a completely different conception of how effective your social media strategy and your website actually are.” Read more.
“At first glance, popular web content translates to profitable web content. But after setting economists and computer scientists to work on modeling the reality of the situation, JumpTime begs to differ.
While there are numerous tools such as Chartbeat and Google Analytics that help track website traffic data, few analyze the real revenue generated by that traffic. Better number crunching has changed games ranging from baseball to the stock market, and web publishing could be the next.”
Genius Idea: A new metric for measuring content value. Read more.
“MSNBC.com editors are adding a new tool to their arsenal that will help them determine the best placement of content.
Los Angeles-based JumpTime will provide staffers at the MSNBC Digital Network with new tools to enhance decision-making capabilities for its editors. MSNBC will use JumpTime’s Traffic Valuator, a decision-support application based on JumpTime’s eValuation science that helps editors determine the optimal placement of their high-quality content in real time.” Read more.
“So what does this new generation of analytics give you that other services don’t? Crucially, these analytics give you a real time assessment of what’s happening on the site and this allows the programs to calculate how many views a story will attract when placed in a certain position on the site. This is one step beyond displaying a simple list of links to stories with associated content.
Instead, these programmes use previous traffic as a benchmark to identify what will make your readers leave the site and which links will make them want to stay – the more visitors stay on the site, the more advertising revenue increases.” Read more.
“New data tools, perhaps best described as Web analytics on steroids and with psychic powers, are making their way into newsrooms and changing the way that editors decide what stories to promote, where, and when. It’s part of an emerging technology trend called ‘big data’ – a process of gathering large, comprehensive, complex datasets and using advanced computer algorithms to visualize them, extract patterns, and use them to make decisions.
JumpTime analyzes the complete paths for each visitor and calculates the total advertising value of each page. This helps a publisher identify articles that are popular editorially, serve valuable ads, and drive the visitor to other pages that also have high-value ads…The process sounds complex, but in the end the editor sees just one simple number, the total dollar value or the traffic-generating power for each story and home page position.” Read more.
