The Newsonomics of What to Read NextAugust 18, 2011
“A new batch of news-oriented tech companies are hitting the marketplace, claiming to better understand — and help news publishers act on — what readers are more likely to read next.
JumpTime is all about better routing. Using its ‘Flo-Power’ metrics, the company assigns value to different pages not just on the basis of its individual usage, but largely on how well that page performs in redirecting traffic elsewhere on the site. Some pages are freeway cloverleafs, others not so much. ‘Why would you send someone to a cul de sac?’ asks Michele DiLorenzo, JumpTime’s CEO, an MTV business development veteran.” Read more.